TikTok Allowing Users to Upload Longer Videos in Challenge to YouTube


TikTok on Monday started letting customers add movies so long as 10 minutes, ramping up the younger platform’s problem to veteran titan YouTube.

TikTok, owned by ByteDance in China, launched with a one-minute restrict on uploaded movies, however bumped the cap to 3 minutes final 12 months.

“In the present day we’re completely happy to begin rolling out the power to add movies as much as 10 minutes lengthy,” TikTok stated in response to an AFP inquiry.

“We hope this can additional stimulate the creativity of our creators world wide.”

TikTok greater than tripling the size of movies comes as YouTube and Fb-parent Meta attempt to counter the rival with short-form content material choices and incentives to creators whose posts draw audiences.

“YouTube remains to be forward of TikTok when it comes to time spent, however its not resistant to the ‘TikTok impact’,” Insider Intelligence analyst Jasmine Enberg advised AFP.

“The hole in time spent between the 2 platforms is slim, and longer movies may assist TikTok catch up when it comes to each eyeballs and engagement.”

Longer movies may additionally allow TikTok creators earn more money and increase the platforms promoting enterprise, the analyst added.

YouTube lately laid out objectives for this 12 months that included making the lives of creators simpler and boosting a preferred format that rivals TikTok.

The video-sharing platform is investing in short-form and dwell video, together with instruments to assist creators make cash and produce recent content material, in response to chief product officer Neal Mohan.

“YouTube creators are the center and soul of the platform,” Mohan stated in a weblog put up.

“To provide them each alternative attainable, we’ll proceed to take a position throughout our a number of codecs.”

Quick-form content material just like the video snippets which are a successful ingredient at TikTok are extremely widespread. YouTube’s tackle the idea, known as “Shorts,” has logged greater than 5 trillion all-time views, in response to Mohan.

Quick movies, sometimes made utilizing smartphones, could be so long as 60 seconds, with music and comedy as widespread themes.

Fb and Instagram guardian Meta has its personal spin on the providing known as Reels, which chief government Mark Zuckerberg has stated is a precedence for the tech agency and rising quick.


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