Standalone IGTV app officially discontinued, all video is now “Instagram Video”


Instagram has been doing a little bit of housekeeping because it figures out the way it ought to keep related in a world the place TikTok has garnered so many customers in the previous couple of years. In its newest publish, Instagram publicizes the modifications it’s making to solidify its video choices, together with the discontinuation of the standalone IGTV app.

 Instagram
Supply: Instagram

As of this writing, the standalone app was final up to date in August 2021 and it’s nonetheless out there to obtain from the Google Play Retailer.

Again when IGTV first launched, Instagram’s intent to compete with YouTube in longer format video led it to consider it wanted to launch a separate app for IGTV. Finally, IGTV movies appeared in the primary feed, thus resulting in its eventual discontinuation. Additionally it is discontinuing IGTV adverts as the corporate shifts focus to Reels.

Regardless of the heavy focus and funding on Instagram Reels, adverts are at the moment not proven right here. It will change in 2022 as Instagram will start testing adverts in Reels and creators can start incomes advert income for Reels beginning later this yr.

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