Amazon Closing Scores of Shops in US, UK in Retail Strategy Shift


E-commerce titan Amazon on Wednesday confirmed plans to shut its bricks-and-mortar bookstores and pop-up outlets with the intention to concentrate on the Complete Meals grocery chain and stores that includes its newest auto-checkout expertise.

In response to a spokesperson, the corporate will shutter its Amazon 4-star, Books, and Pop Up shops.

Amazon 4-star shops carry curated alternatives of merchandise, all of which have been rated 4-stars or extra on the corporate’s retail web site.

The Seattle-based firm anticipated to shut 66 real-world shops in the US and two extra in the UK.

“We stay dedicated to constructing nice, long-term bodily retail experiences and applied sciences,” a spokesperson stated in reply to an AFP inquiry.

“We’re working intently with our affected workers to assist them discover new roles inside Amazon.”

In response to the corporate, the closures are a part of a shift in technique to focus extra on Amazon Contemporary, Complete Meals Market, Amazon Go, and Amazon Type shops in addition to the corporate’s “Simply Stroll Out” expertise, which permits clients to settle their tabs with no money register.

Amazon deliberate to proceed opening “modern” shops, together with a Type store in Los Angeles that may be its first bricks-and-mortar clothes retailer.

An Amazon Type retailer to launch later this yr will let clients use the retailer’s app to scan QR codes of clothes, select from sizes and hues, then have these objects despatched to becoming rooms to attempt on, in keeping with a weblog publish.

Becoming rooms within the Type store are designed to be a “personalised house” the place buyers will discover objects they requested by way of the app together with choices added primarily based on their decisions, in keeping with Amazon.

Touchscreens in becoming rooms will let folks proceed to buy, with objects delivered “in simply minutes” for them to attempt on, in keeping with Amazon.

The plan for a bodily clothes retailer comes as authorities and opponents increase warnings over the tech big having an excessive amount of clout in retail.

Amazon acquired the Complete Meals Market grocery chain for $13.7 billion (roughly Rs. 1,03,875 crore) in 2017, considerably increasing the e-commerce big’s presence in bodily retail.

© Thomson Reuters 2022


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