2021 Winners and Losers: OnePlus


OnePlus had a reasonably turbulent 12 months saying loads of adjustments that await followers and customers in 2022 however one of many greatest surprises is that the OEM skipped its T collection this 12 months. The OnePlus RT was allegedly comming in December, however that by no means materialized. And we should say that this 12 months, we really feel like there have been extra losers than winners at OnePlus’ camp. So we have picked the highlights from this 12 months, as we normally do. Right here it goes.

Winner: OnePlus Nord collection

It feels just like the Nord lineup is slowly turning into the main OnePlus lineup. Final 12 months we praised among the Nord telephones and this 12 months Nord 2 5G and the Nord CE 5G had been very profitable midrangers. In actual fact the Nord 2 5G might be the perfect handset you will get proper now at €400. In nations, the place it is obtainable that’s, which sadly would not embody the US.


OnePlus Nord 2 5G and Nord CE 5G
OnePlus Nord 2 5G and Nord CE 5G



OnePlus Nord 2 5G and Nord CE 5G

One may even argue that the Nord collection carry again what OnePlus was all about at first – nice value/efficiency ratio. The Nord 2 and the Nord CE are well-built, balanced and highly effective handsets and make a whole lot of sense in case you are into OxygenOS. Though, that final half is reasonably debatable given latest developments with Oppo’s ColorOS merge. However extra on that later.

Loser: OnePlus Watch

We truthfully anticipated extra. Particularly when the primary rumors of OnePlus’ watch began flying in. After which, it turned out to be a glorified health tracker. OnePlus may have at the least put WearOS on it – a missed alternative there.

2021 Winners and Losers: OnePlus

If you add the uninspiring watch faces, prolonged strap, no always-on show and restricted quantity of exercise modes to the checklist of cons, the watch begins to make even much less sense. At $159 asking value, it is even a bit overpriced in some markets.

Winner: OnePlus 9 Professional

Positive, the OnePlus 9 Professional has its points nevertheless it’s a stable telephone nonetheless. It is a comparatively extra inexpensive than most flagships with the identical display screen dimension and it has all of the bells and whistles you’d anticipate from a correct flagship telephone. Furthermore, the 9 Professional is kind of aggressive in markets such because the USA, the place there are much less producers current, and India, the place it is avaialble at a barganous value.

2021 Winners and Losers: OnePlus

The one factor that is probably not all that aggressive is the digital camera expertise, which brings us to our subsequent level.

Loser: Cameras

OnePlus has been promising to enhance its digital camera expertise for years now. It has been the one blemish on the maker’s CV. Speedy and clear software program are good, however a flagship must cowl all bases if it to compete towards the large guys.

The entire Hasselblad advertising labored out properly for the hype however did not translate into spectacular picture high quality. The primary time we heard concerning the information we thought that OnePlus is absolutely onto one thing right here. In any case, we’ve not seen the legendary Hasselblad model on a smartphone, so we hoped it will likely be extra about exchanging know-how and fewer about advertising.

2021 Winners and Losers: OnePlus

We’re not saying the cameras are dangerous, we’re saying that they’re inferior to the perfect within the business. In fact, we noticed an incredible enchancment within the ultrawide digital camera nevertheless it wasn’t sufficient to interchange the 8 Professional in our cameraphone 2021 Purchaser’s information. Additionally, whereas everyone seems to be making periscope cameras these days, OnePlus continues to be caught with a modest 3x telephoto unit.

Loser: OxygenOS

OxygenOS and its followers are in all probability the largest losers this 12 months. In any case, the well timed updates, clutter-free and speedy OxygenOS software program has been the staple of OnePlus’ success through the years and because the firm introduced that it is merging its OS with Oppo’s ColorOS, there was an outcry locally. Gone are the times of stock-looking Android.

2021 Winners and Losers: OnePlus

This may absolutely push away some older OnePlus diehard followers and whenever you account for the reasonably troublesome OxygeonOS updates for brand spanking new and outdated telephones, there isn’t any shock that customers will probably be taking their enterprise elsewhere.

You can also make a case that OnePlus simply misplaced its id and this transfer nearly fully closes the hole between Oppo and OnePlus telephones.

There is a silver lining to all of this, although. As OnePlus and Oppo level out, sharing R&D and software program assist, OnePlus may very well stand to realize greater than it loses. It may probably imply that Oppo’s ColorOS updates would come sooner with fewer points.

We hope this seems properly for OnePlus and we’ll see how this unravels in 2022.

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